WELCOME TO THE BESTSELLING WRITING COURSE ON UDEMY, WITH MORE THAN 100,000 STUDENTS, MANY THOUSANDS OF 5-STAR REVIEWS, AND NEWLY UPDATED CONTENT AND RESOURCES.

The program is taught by Shani Raja, a former Wall Street Journal editor whose courses have attracted close to half a million students on this platform alone and have been featured in both Time magazine and Business Insider.

Shani has trained journalists at The Wall Street Journal and written for other top news outfits too, including The Economist, FT, Dow Jones and Bloomberg News. He was also rated among the top 10% of most engaging Udemy instructors.

In this newly extended version of his flagship program, Shani reveals to non-journalists the "superpower" tactics of the world’s best editors. Learning their secrets will help you stand out in almost any field of writing.

“Cuts through everything to the heart of excellent writing... the best course of its type that I’ve seen…” — MICHELLE BULLAS, UDEMY STUDENT

“Mr. Raja brings crystal clear enlightenment and a power to writing that many, who have not discovered his teaching, are unaware they can achieve…” — CS. LAWRENCE, UDEMY STUDENT

“Taught me in a few hours writing principles that would have taken me years to learn on my own…” — SEBASTIAN, UDEMY STUDENT

“The most complete writing course I have taken. I’m really blowing away the competition at work…” — EDE OMOKHUDU, UDEMY STUDENT

“Learned more from Shani about the art of writing than I ever did at school... was hooked right until the end…” — NIC JONES, UDEMY STUDENT

“Improved my technique exponentially…” — NESTOR ARMSTRONG, UDEMY STUDENT

“Unravels the problems many of us face when writing…” — STEPHEN, UDEMY STUDENT

“Saw a noticeable difference in the length of time visitors stayed on my blog…” — PREM KUMAR, UDEMY STUDENT

“Carries the weight and authority of experience…” — SEAN COOK, UDEMY STUDENT

“Simple, clear, elegant and evocative…” — CLIFTON ZHUO, UDEMY STUDENT

“His experience as a writer as well as a teacher shines through…” — NAINA MERETE HOLSVE, UDEMY STUDENT

“Writing is no longer uncertain, confusing and ambiguous for me…” — RUDYARD VON, UDEMY STUDENT

“Can see why this instructor’s course is a bestseller…” — ANNEGRET HERGERT, UDEMY STUDENT

“Phenomenal course…” — DAN BALLMER, UDEMY STUDENT

“Tremendous value…” — ELLIOT FINK, UDEMY STUDENT

“Groundbreaking…” — MAXIM VOROSHILOV, UDEMY STUDENT

“Wow…” — DANIEL BACALLAO, UDEMY STUDENT

Just Imagine being able to write with the style and flair of journalists on top newspapers, who are skilled at producing punchy and potent articles for millions of readers every day.

What could having such a rare talent do for your career, your business, or your dreams of becoming a successful author or blogger?

In this program, Shani introduces you to a range of exquisite writing tricks and tactics that most people outside the journalism profession are ignorant of, but which can make the difference between copy that is dull and flat, and prose that is lively and captivating.

In this acclaimed, 7-hour intensive writing training, Shani reveals how such accomplished editors do their magic. Fortunately, it boils down to mastering just four basic ingredients: simplicity, clarity, elegance and evocativeness.

Shani shows how a proper understanding of this "secret sauce" is all you need to become exceptional in virtually any field of writing. 

A complete writing system

In this program, you won't get the usual “writing tips” you can find all over the internet and in other similar online programs. The four ingredients form the basis of a complete writing system designed to drive you to the summit of slick writing — very fast.

The training may turn you into a confident author of blogs, books and business writing in as little as a few weeks. At the very least, you will understand how to infuse power and beauty into the soul of your writing to make it stand out dramatically.

Whatever your writing ability now, you'll find yourself quickly transformed into an artistic composer of prose, whose copy sparkles with a rare sort of quality few people will understand, let alone be capable of emulating.

The “secret sauce” of flair

In the course, you will learn how to optimise each of the four ingredients so that, just like the world's finest editors, you can turn humdrum writing into something extraordinary every time. As a result, your copy will always be punchy, sharp, graceful and stimulating — the hallmarks of pretty much all exceptional prose.

In the SIMPLICITY section, you'll discover how to…

Write in plain, upbeat language

Steer clear of official words that weigh your writing down

Shun redundant words that make your sentences move slowly

Discard filler and hedging language that produce "hot air"

Avoid needlessly complex sentences that bog readers down

Stop yourself rambling and repeating yourself unnecessarily

Eliminate pointless distractions that obstruct comprehension

Clear away "sentence clutter" that can throw readers off

In the CLARITY section, how to...

Recognise “fuzzy” and out-of-focus ideas that blur your message

Prevent readers from getting confused or ever going blank

Steer clear of imprecise jargon

Make clear distinctions between contrasting ideas

Avoid randomly mixing up time elements (past, present, future)

Eradicate ambiguity and double-meanings

Place "modifying" words carefully

Avoid tangled and "curly" writing that may baffle readers

Use potentially confusing words like "this" and "that" more carefully

In the ELEGANCE section, how to...

Maintain an elegant consistency throughout your writing

Keep sentences neat and parallel

Craft graceful, flowing narratives

Create delightful sentence rhythms

Avoid inelegant "word echoes"

Smoothly transition between ideas

Construct "pretty" paragraphs

Present your copy ultra-professionally

And in the EVOCATIVENESS section, how to...

Avoid soul-killing clichés

Add variety to sentence structures

Bring a fresh scent to your prose

Avoid the boring passive voice

Stop tiresomely "reversing" into sentences

Make your writing more dramatic

Create spectacular imagery

Master the tone of your writing

Give life and character to your copy

"A compass for those who set out bravely to explore the distant shores that only stories ever spoke of. To the North, Shani will guide you to the austere mountains; simplicity. To the East, Shani will guide you to the crystal forests; clarity. To the South, Shani will guide you to the golden palace; elegance. To the West, Shani will guide you to the hidden alchemists; evocativeness. Do not rush. Shani has charted a course that you may journey for many years to come. Congratulations, you have stumbled upon one of Earth's rare skeleton keys. Don't overlook this auspicious opportunity..." — JULIEN MCLAREN, UDEMY STUDENT

Welcome to the world of “elite” writing

Good writing isn’t just another nice-to-have skill. It’s one of the most important ones you need for conveying a professional image at work, landing a high-profile job, and getting your online content noticed.

But while plenty of people can write, few can do so with style and flair of top journalists, who are familiar with heaps of fancy tricks and tactics that lift their writing above the ordinary.

After taking this course, you’ll be able to do the same.

Imagine having the power to leave readers spellbound by your writing, the same as one might feel after reading a gripping story in a newspaper like The Economist.

In this course, Shani teaches you how to craft such impossibly beautiful prose by revealing not just the key ingredients of good nonfiction writing, but also by sharing the mindset of the elite writers he has worked with and also trained.

“If Shani Raja was a baseball player, he hit the ball out of the park. The curriculum, into which he obviously poured years of successful writing and editing know-how, is comprehensive, engaging and experiential…” — JEAN, UDEMY STUDENT

Once your mindset has been appropriately shaped, Shani will reveal the four ingredients of exceptional writing in all their glory — proving that simplicity, clarity, elegance and evocativeness are the only qualities needed to create standout writing.

Shani has used this powerful formula to train journalists in top news organisations, as well as to boost the writing skills of his hundreds of thousands of Udemy students.

Soon, you too will know how to magically enhance your  blogs, essays, books, business writing, or indeed any other type of nonfiction prose.

THE COURSE COMES WITH A 30-DAY, NO-QUESTIONS-ASKED, FULL MONEY-BACK GUARANTEE, SO THERE IS NO RISK IN ENROLLING TODAY AND SEEING IF IT’S FOR YOU.

So, join the hundreds of thousands of students who’ve already invested in discovering these and many more powerful writing secrets from an accomplished news editor.

"Better than any course I took in college..." — ANNA TIERNEY, UDEMY STUDENT

“There are twenty courses in my Udemy folder, of which seventeen are in some genre of writing. Eight of those courses are Shani’s, and I've learned more from those than from all the others combined…” — SCOTT RALSTON, UDEMY STUDENT

"The caliber of instruction one might receive from a traditional university..." — DAVID NICHOLAS TAYLOR, UDEMY STUDENT

"If you are looking for a writing course that is outstanding look no further..." — MATT SPRENGER, UDEMY STUDENT

"Worth more than the months I slaved over books and other online writing courses..." — CONOR WELLMAN, UDEMY STUDENT

"Stunning course... delivered masterfully..." — PEDRO CARROGGIO ZOIO, UDEMY STUDENT

Slick writing can change your life

To make a mark in any field, you need to be able to do what most people can’t do: write with punchiness, precision and poise.

On the flip side, lacklustre writing can hold back your career, dent your company’s image, and prevent your books or blogs from getting attention online.

What’s more, brilliant writing can mark you out as a smart thinker with the ability to succeed as an employee, a business owner, or a “thought leader” in your field.

A well-composed cover letter, for instance, can say everything about the type of person you are and your long-term potential.

Strong business writing, in everything from reports to emails, can bolster your reputation at work and help you impress clients.

Beautifully written blogs have a better chance of being heard amid the cacophony of content on the internet.

In that case, how might your prospects for success improve if everything you wrote came out as beautiful as something you might read in, say, The Economist or The Wall Street Journal?

Few people are able to write with the style and finesse of top journalists, who are trained to weed out fluff from their writing and make it consistently sharp and stimulating.

This is a unique chance for you to discover how such journalists perform this sorcery, and to make your own writing sizzle by incorporating their tactics.

The result will be a more refined style of writing that will leave your readers awestruck.

The best part is that after completing this newly expanded edition of Writing With Flair, you won’t just be aware of the ingredients that go into making your copy stand out. You'll know how to apply the “secret sauce” with the flamboyance of a master chef.

"Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg. Now he's the person I go to when I want help with my writing..." — NICOLAS JOHNSON, A FORMER EDITOR AT BLOOMBERG NEWS & THE GLOBE AND MAIL.

"As a young reporter my prose might have been robotic and jargon-laden if not for Shani's watchful eye. Beyond the standard reporting skills — like accuracy, clarity and integrity — I also learned refinement. Shani teaches you how to write well, and with grace..." — HAWA ALLAN, JOURNALIST & FICTION WRITER

Knowing these elite writing skills will help you to...

Make your business correspondence shine

Make sales prospects instantly “get” your product

Make your marketing copy captivating

Attract more readers to your blogs and books

Get more clicks and conversions on your website

Get your resumes to the top of the "must see" pile

Make your essays the most stylishly written in your class

And also to rediscover a love of writing...

If you’ve hated writing until now, or found it hard going, there’s a good chance you'll leave this course with a new appreciation for w