Welcome to Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of a Product / Service Owner role and functionality: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Considered Areas:

Product owner role examples from retail banking and digital business

Product manager VS Product owner roles

Product owner mission

Forces impacting Product owner’s roles

Defining the vision

Managing the product backlog

Prioritizing needs

Overseeing development stages

Anticipating client needs

Acting as primary liaison

Evaluating product progress at each iteration

Introduction to Market Analysis

Introduction to Customer Development

Competitive Analysis

MVP, Сoncierge / Wizard of OZ approaches usage

Purposes of Market Analysis and Custdev at digital business

Role of Market and Clients Analyst

Role of market analysis and Custdev at product development

Introduction to Basic Market and Clients Feedback Analysis Tools

Digital Channels building

Practical Examples from Digital Business

Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

Examples from leading worldwide banks

Interactive part

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

Business Fundamentals

Marketing Fundamentals

Agile

SCRUM

Project Management

Marketing & Business Strategy

Online and Digital Business

Leadership

Digital transformations / Strategy

Product Management

Product Development

Strategic Planning & Execution

Stakeholder Communication

Solution Ideation & Implementation

Continuous Process Improvement

Budget & Resource Management

Technical Leadership & Development

Regulatory Compliance

Business Process Development

Business Fundamentals