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MBA in Product Management : Become a Product Manager

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MBA in Product Management : Become a Product Manager

Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now!

In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.

What is a Product?

Let's Solve a Problem

Who is a Product Manager?

Types of Product Managers

Let's Talk about the Product Team

How Does One Build a Great Product?

Let's Solve a Product Problem for UBER

The Product Team: Roles & Responsibilities

Pick a Product

Product Development Life Cycle

Assignment 1: Download and solve the workbook to apply your newfound knowledge.

Section 2: Crafting Product Vision & Strategy

Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.

Introduction to Strategy and Product Charter

Product Vision Board

STEP 1: Outline the Problem

STEP 2: Define Your Customer

STEP 3: Define Your Market Size

STEP 4: Define Product Goal

STEP 5: Product Differentiation

STEP 6: Own Success Metrics

STEP 7: Create a Feature Breakdown

Summarizing Product Strategy

Section 3: Product Planning and Release Management

Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.

Agile Manifesto and 12 Principles

Agile and Waterfall Project Management Methodologies

Scrum Events, Workflows, and Artifacts

Introduction to Product Roadmap and Delivery

Introduction to JIRA Software

Crafting Backlog Items for Sprint in JIRA

Roadmap in JIRA, Features, User Stories, and Tasks in JIRA

Product Goals, Features, and User Stories

Product Backlog Refinement

Story Mapping

Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.

Section 4: Leveraging Product Analytics for Decision-Making

Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.

Introduction to User Behavior Tracking

Marketing Analytics Vs Product Analytics

Introduction to Product Analytics in Mixpanel

How to Measure Product Value

Types of Users and User Cohorts

Value Moment and Value Exchange

Product Metrics and User Journey

North Star Metric

Introduction to Google Analytics

Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel

Section 5: Microsoft Excel for Product Managers

Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.

Introduction to Microsoft Excel

How to Use Pivot Table in Excel

Vlookup in Excel

Types of Charts

Section 6: Technology for Product Managers

Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.

How Does Your Internet Work?

What is DNS and Who are ISPs?

Client-Server Model

Internet Protocols

Introduction to Webpage

HTML, CSS, and JS on a Webpage

Introduction to Figma

Weather App UI in Figma

CSS Box Model

Building Weather App with HTML, CSS, and JavaScript

Explain API Like I Am 5

Real-World Example of APIs

Everything About APIs and Postman

Assignment 3: Apply your knowledge by building a web app independently.

Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!