Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.

Course Overview:

1. Introduction to GDPR and Data Protection

Understanding the Need for GDPR

Evolution of Data Protection Laws

Key Principles of GDPR

2. GDPR Rights and Protections for EU Citizens

Individual Rights under GDPR

Empowering Users with Control over Data

Privacy by Design and Default

3. GDPR Implementation Methodology for Organizations

Data Auditing and Mapping

Developing GDPR Policies and Procedures

4. Technical and Organizational Measures for GDPR Compliance

Technical Measures: Encryption, Pseudonymization, and Security Assessments

Organizational Measures: Data Protection Officers, Impact Assessments, Documentation

5. Overview of Digital Marketing Methods

Company Website

Email Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Mobile Marketing

Affiliate Marketing

6. Linking Personal Data to Digital Marketing Methods

Which are the personal data in DM Methods

7. GDPR Application Methodologies for Digital Marketing

Implementing GDPR in DM methods

9. Continuous Compliance and Updates

Staying Current with GDPR Changes

Developing a Culture of Continuous Compliance

This course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.

Who Should Enroll:

Digital Marketers

Business Owners

Students

Digital Marketing Enthusiasts

Influencers

Social Media Users

Website creators

Affiliate marketers